For those of you that are following along rather than just reading random postings tonight’s blog strays from the promised path. I will get to beating up Reader Oliver in the next blog. For the moment I will take a moment out to revisit the original post, “it’s all about being famous”. This is the most popular posting on my blog. Night after night it gets the most hits. I suspect that this is the result of being the first “lesson”. It may be that another factor is that it is the most important point I make in this blog.
There is no question that this concept has been debated heavily through the years. Once again I am going to come down on the rock star side of things and say it really is all about being famous. If you would like to putter around in obscurity then please don’t read my blog. This isn’t a value judgement, well, maybe it is a bit of a value judgement but it isn’t a monumental denunciation from moral high ground. There is music made at all levels of fame and success and it is all valid. That’s not what this blog is about. instead this blog is designed to be a lecture series for those of you that want to make it big with your band.
Making it big, becoming famous, getting a hit, breaking through whatever you choose to call it is not just luck. There is certainly luck involved in making it but luck doesn’t rule the game. Instead the proper attitude, actions and philosophies allow some people to weight the luck in their favor.
My five-year old son loves the song “Hey Jude”. He lives in a home without TV. He lives in a home that is saturated with music. He has never questioned this he just accepts it. He is, after all, five. Out of the constant pastiche that flows around him he has picked “Hey Jude”. What can I say, the kid knows a hit.
This morning as I dropped him off at his preschool he suddenly decided to explain some of the details of his school life.
“Mr. Ben sometimes plays us songs on his ipod. He has the song Hey Jude but its the song without the singing and only the piano. I told him that no one could love the kind of Hey Jude without the singing!”
What is my son seeing here? He recognizes that an instrumental cover version of the massively famous song “Hey Jude” is a pale shadow, a retarded Doppelganger, a fading echo of something that is rightly famous for its beauty and magic. Do you want to spend time with the freakishly robotic cover version of the music that defines your favorite bands? Of course not. You want the real thing. So does my son.
There are many ways to define fame and influence in music. I certainly have spent many hours listening to obscure yet influential music. This is one level of fame. It is the level of notoriety that resides on the side of hipness and art. Many of the questions and emails I have received revolve around musicians wrestling with the worry about becoming some kind of robotic boy band nightmare in exchange for fame. This is a false concern. For most of my readers the possibility that this is your route to the top is slim. Instead the majority of sacrifices and conflicts lie in the realm of understanding that the path to the top involves mastering the craft of showmanship. PT Barnum, Andy Warhol, David Bowie, The Sex Pistols, David Blaine, KeithRichard, The Grateful Dead are all the same from the viewpoint I am trying to teach. When you look at the list did you recognize every name? Why’s that? Simple they are all master showman.
When I signed the Figgs to Imago I set about creating an aura around them. I signed them to a big booking agency and I told the agent that I wanted to the band to do a tour that would go on, and on and on and hit every little town and every mom and pop venue. The label, of course, loved this idea. The agent thought it was overkill. I wanted to do it for a reason that none of the people involved except for the band and I understood.
When the tour was booked it ended up being 147 dates in a row with just a few breaks. The band were young enough and dumb enough to do it. When they finished they looked, acted and played like they were five years older. This was a bonus. As they got ready for the next journey onto the road I printed up a shirt – on the front was a drawing of a van gripping the world in its arms and the words The Figgs, on the back was a list of 147 dates in small type and the words “The Giggs”. Towards the end of the list on the texas date for the club Goats Head Soup the date was listed as “Burnt Down!”. It just happened that the band pulled up to sound check to find the club on fire.
Why did I do this? I , of course, was after fame for the band. That was my job. I decided that I wanted them to be known as the hardest working band in rock. As the band prepped to go out on the Van’s Warped Tour I had the record company calling every human on their list and dropping the words “the hardest working band in America” in every conversation. I would answer their incoming calls with “The hardest working band in rock!”. Three months of this stupidity and everyone else was saying it too.
Remember that with your music no one has decided what to say about it. Often you have the opportunity to put some of the words in their mouth. Ask yourself “What would be the ideal thing to be famous for?”. You certainly could pick “the band with the biggest cocks!’ (as long as Zeppelin isn’t touring). You can pick to skip it. In that case you better be happy with whatever the press wants to tag you with. My two decades of experience with this kind of thing tells me that if you aren’t crafting your band’s image then you will likely end up with nothing.
I recently read a review of the Figgs from a live gig. The writer was about twenty. He used the phrase the hardest working band in rock twice. The band hasn’t used that in their press pack in years but it follows them nonetheless. I can think of worse tag lines……
©Brad Morrison/Billiken Media 2010